Why is cold water immersion becoming so popular?
The routine & ritual of Cold-Water Immersion has become a huge trend & gained immense popularity in recent years, heavily popularised by influential figures like Wim Hof, Andrew Huberman, Gabby Reece, & Laird Hamilton. However, this practice is far from new & has deep roots spanning generations.
For decades now, athletes from all sporting disciplines have harnessed the power of cold-water exposure to assist with reducing soreness, alleviation of body inflammation & to support recovery to further enhance sporting performance.
In recent times, cold exposure has transcended athletic circles, piquing the interest of individuals from practically every walk of life including corporate highflyers, to the completely sedentary & inactive to those facing chronic health issues… So why the surge in popularity?
Backed by the Wim Hof movement, scientific research studies over the past several years as well as all the social proof we are seeing online, people are coming to realise the benefits of cold-water immersion extend far beyond what was initially believed. Cold exposure not only supports athletic endeavours but also offers holistic advantages, including:
- Mood enhancement & improved mental well-being.
- Better sleep quality.
- Increased energy levels.
- Enhanced stress resilience.
- Development of discipline & resilience.
Further more, many individuals have adopted cold-water immersion as a means of relaxation & meditation, utilizing it as a practice to establish a deeper self-connection that arises from the challenge & inner stillness brought about by cold exposure.
By creating our Koda Plunge our goal is to simplify the cold plunging experience for you at home by providing a beautiful plunge that removes all the hassles of traditional ice bathing setups. A solution that is ‘Always Cold, Always Clean’ & at a reasonable price for the community to access.
Reap the benefits of cold water immersion
Regular cold-water immersion with Koda Plunge can help improve many aspects of your life and performance.
Increased endorphin production
The practice of exposing yourself to cold-water has shown a remarkable capacity to increase dopamine levels, one of the feel-good endorphins by an impressive 250%. Additionally, incorporating a consistent routine of cold-water immersion has been proven to elevate your baseline dopamine levels, extending beyond the immediate post-immersion period to encompass the entire day leading to an enhanced sense of well-being & heightened overall resilience.
Reduce stress levels
Positive stressors are those activities that may be initially challenging but ultimately yield significant benefits for our mental health, emotional well-being, and physical fitness. These activities include weightlifting, running, high-intensity interval training (HIIT), embracing physical challenges, stepping out of our comfort zones, immersing ourselves in heat through saunas, and experiencing cold through some form of immersion practise.
Incorporating more of these positive stressors into our lives enhances our resilience in handling other forms of stress, often considered negative. Think of it as creating a protective buffer—engaging in consistent routine of cold exposure, heat, exercise, and facing challenges empowers us to better regulate and control our stress responses when life's challenges arise.
Stimulate fat loss through thermogenesis
Within the body, there are two distinct types of fat: unwanted, unhealthy fat that tends to accumulate in less desirable areas (commonly referred to as White Fat) & beneficial fat known as Brown Fat, primarily located around the neck, shoulders, & shoulder blades. Brown Fat serves as a metabolic tissue responsible for generating heat when exposed to cold temperatures, a process referred to as 'Brown Fat Thermogenesis.'
Engaging in some form of regular cold-water immersion activates this brown fat, leading to an increased metabolic burn rate that benefits metabolism. In simpler terms, exposure to cold stimulates these brown fat stores to produce heat, in this heat production your metabolic rate increases that results in a more effective calorie expenditure.
Strengthen personal grit
Many are likely familiar with David Goggins & the formidable character he embodies. If not, I encourage you to explore his presence across various online platforms. One of the remarkable aspects that sets him apart is his capacity to embrace the 'hard' aspects of life. Consistently embracing challenges & seeking discomfort seems to yield substantial benefits in terms of character development, resilience, & the forging of inner strength.
Engaging in regular cold exposure serves as a prime example of this approach by immersing oneself in the intense environmental stress of cold. As we acclimatise to the cold & find control over our breath, we come to realize that we can navigate it. This sense of control allows us to work through the discomfort & discover a level of comfort within it. Building this tolerance & actively engaging in activities that stretch our limits is the key to cultivating personal grit & forging better personal resilience.
Enhanced mental health
Exposing yourself to cold-water triggers the activation of various chemicals in the brain, & among these; Norepinephrine stands out as particularly significant. Norepinephrine is a neurotransmitter responsible for regulating attention, focus, & mood, among other functions.
Studies have demonstrated that the regular practice of cold-water immersion leads to a remarkable 530% increase in Norepinephrine levels in the bloodstream. This surge in Norepinephrine has been shown to contribute to a heightened state of happiness, increased focus, & enhanced energy levels for individuals.
Recovery
Strength coaches & professionals in the field of sports science, spanning various athletic disciplines, have employed cold & ice baths for decades as a means of facilitating active recovery & alleviating soreness in athletes. This practice is well-established.
When we immerse ourselves in cold-water, the blood circulation pathways within our bodies narrow & constrict. This redirection of blood away from our extremities, such as our fingers & toes, is aimed at centralizing it around our vital organs to maintain warmth.
Upon exiting the cold exposure, these same blood flow pathways open & dilate, allowing for the recirculation of blood throughout the body. This reopening not only enhances circulation but also prompts a rapid dilation that aids in the removal of waste materials & stagnation, essentially serving as a flushing mechanism for the circulatory system. As waste materials are cleared away, fresh oxygen & essential nutrients are efficiently transported throughout the body via the bloodstream.
Ready to take the plunge?
Elevate your routine. Always cold & clean to be enjoyed inside or outside from the comfort of your own home.




